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COMMUNICATION POLICY AS THE SOURCE OF CITIZENS’ TRUST

100%

Karpchuk N. , Kopcewicz G. , Olszanecka N. , Urbański D. , Piechowiak-Lamparska J. , Bryc A. , Bojarczyk B. , Jorgensen F. A. E. , Niedziołka D. , Pacześniak A. , Potorski R. , Wincławska M. , Włodkowska-Bagan A. , Jeran A. , Mol A. , Solsbery A. , Dąbrowska I. , Głodkowski M. , Kopcewicz G. , Olszanecka N. , Piechowiak-Lamparska J.

nr 1 (7)

The article focuses on the national dimensions of the EU communication policy in Sweden, Finland and Denmark. The cornerstone of the EU communication policy is the dialogue with citizens about the policies and the future of the EU. It is based on openness, transparency and accountability which greatly contribute to building citizens’ trust in the authorities’ activity. EU communication policy is realized through e-governance, language policy and the policy in the sphere of mass media. The aim of the article is to analyze the experience and best practices of top 3 EU countries (Sweden, Finland and Denmark) in terms of the assessment of national policies in the field of ICT and digital skills of citizens in the sphere of communication policy. The hypothesis is that these states being the leaders as to citizens’ digital literacy have introduced efficient channels of involving citizens in the decision making process.

POLITICAL COMMUNICATION DISCORD BETWEEN THE GOVERNMENT AND THE CITIZENS: THE CASE OF UKRAINE

88%

Karpchuk N. , Yuskiv B.

nr 12

157-168

Political communication is a major factor in the democratisation of power relations, since the latter are based on public policy, ensuring a constant interconnection between political actors at all levels. Through political communication, it is possible to overcome the contradictions that complicate the democratisation of society. The article is a critical examination of the present-day communication interaction between the citizens and the government of Ukraine. The term developed here to describe this phenomenon is the communication discord between the citizens and the government provoked by the heterogeneity of interests and goals of society and factors associated with the activity of the government. Communication policy of the government is aimed at involving citizens in the decision-making process while communication activity of the citizens is oriented on the formation of public opinion, the exchange of ideas and arguments and, later on, on the influence on the government and the decision-making process. The distinction of these two communication processes is also facilitated by the tendency of mediatisation of communications in the modern world, related to technical development, the Internet and social media. Models of the communication interaction between the government and society are researched. Recommendations to improve the political communication of Ukraine’s Government are developed.

Netherlands’ Media vs. Ukraine’s Communication Efforts: The Case of the Netherlands’ Referendum in 2016

75%

Karpchuk N.

nr 22(29)

107-117

Ukraine has redeclared its way to European integration which means the arrangement of not only the information campaign directed at the Ukrainians but the promotion campaign directed at foreign public. A serious communication challenge was caused by the advisory referendum in the Netherlands concerning the ratification of the EU–Ukraine Association Agreement. Ukraine had to counteract the well-organized media campaign held by the Dutch Eurosceptics. The Ukraine’s communication efforts are analyzed within the context of the Dutch referendum, 2016.