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nr 4
319–333
EN
This article relates the preliminary results of a research performed as a part of the project Ethnography of Media Audience and Local Common Sense conducted in years 2012–2014 by the Institute of Ethnology and Cultural Anthropology of the Warsaw University. The introductory part briefly presents previous ethnographic researches concerning reception of media, realized in Poland and other countries as well as basic theoretical assumptions explained in relation to the literature of the subject. The results presented in this paper pertain to the specifics of conversations in the rural areas of Podhale and their subjects in relations to media: the influence of movies, TV series and advertisements on the construction of contemporary Podhalan identity, local means of Internet usage and associated with it dangers and opportunities. The concluding summary concerns: local ways of verifying the media coverage through confrontation with everyday life experience; transformation of the media coverage through previously acquired common knowledge; reinforcement of regional stereotypes by the media; fortification of the Internet as a technology that creates new means of earning money and heavily divides the already existing age groups.
EN
The article deals with different images of social and cultural effects of the financial crisis which are created and propagated by users of the Facebook service. The text consists of two complementary parts. The first part, titled The Faces of Crisis, discusses numerous forms of presenting on Facebook pages the socio-cultural problems that result from the financial crisis. The second part (made up of two sections titled Facebook as a Medium of Colloquial Thinking and “National Bank of the Former Republic of Greece”, respectively) characterizes this social networking service as a medium of colloquial knowledge which is an important element of describing and cognizing reality. The main hypothesis of the reflections developed in the article is based on the belief that Facebook, a medium that serves to express a variety of emotions and feelings, thereby facilitating the articulation of numerous attitudes possible in the public life, is becoming a filter of the civic society.
EN
Conditions stimulating an independent creation and formulation of regularities require particular cognitive scenarios. In the early grades, students have the opportunity to develop this all-compassing intellectual ability mostly due to the specially designed educational and explorative conditions. The paper is an attempt to present a common understanding of mathematical analysis done by the students in the early grades and offers an alternative way of perceiving sush inquiries during the class.
EN
Educational practice is directly connected with how and what teachers think about the students. In the text are presented the results of researches into common beliefs of students from teaching faculties concerning values in the children’s world. Analyses show worrying tendencies in the way of thinking of future teachers about the students: they perceive them as being passive, very dependent on adults, concentrated on themselves, potentially more prone to harm rather than to good. In the understanding of students, children learn bad values from pathological adults, peers, and the media.
PL
W artykule próbuje się wskazać, że podstawą ludzkich społeczeństw jest podzielanie wspólnej wiedzy (w technicznym sensie teorii common knowledge), która jest warunkiem koordynacji działań w ciągłym procesie tworzenia i odtwarzania ładu społecznego. W społecznościach tradycyjnych, a także współcześnie w różnego rodzaju społecznościach lokalnych, uwspólnianie wiedzy dokonuje się w ramach bezpośrednich, gęstych interakcji. We współczesnych, masowych społeczeństwach coraz większą rolę odgrywają media i symboliczni pośrednicy, przejmujący inicjatywę syntetyzowania i propagowania wiedzy. Na tym de pojawia się zjawisko zbiorowej niewiedzy, czyli rozdźwięku między wiedzą lokalną (opartą na realnych doświadczeniach) a wiedzą wspólną (kształtowaną przez ośrodki centralne). To z kolei stanowi zagrożenie dla więzi społecznej: coraz więcej jednostek ma bowiem przeświadczenie, że nie należy do "tego społeczeństwa".
EN
The key thesis put forward in the paper is that it is common knowledge (in the technical meaning proposed by Robert Aumann) that forms the basis of the specifically human society and coordinates individual actions into social units (figurations), in the constant process of producing and reproducing society. Creating and maintaining common knowledge means different things in various social settings. In traditional societies and various local communities, building 'knowledge about other peoples' knowledge' can be based on dense interactions and face-to-face communication. In contemporary mass societies 'knowledge about other peoples' knowledge' is increasingly amassed by mass media and the symbolic middle men, who take over the initiative to synthesize and propagate content. Thus, a discrepancy appears between the local, experience-based knowledge, and the common knowledge shaped by centres (media, institutions etc.). This discrepancy, known as 'pluralistic ignorance', tends to weaken and dilute social ties, as more and more individuals do not recognize their experience, convictions and attitudes in the generalized 'social opinions'.
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