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1 Národopisná revue (Journal of Ethnology)

1 2021

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How Much Is the Czech Dance? Authenticity for Sale

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Stavělová D. , Kolačkovská L.

Národopisná revue (Journal of Ethnology)

2021

tom 31

nr 4

287 - 298

The contribution revisits the question of tourism’s role in the commodification of folk dance and open the discourse of value, in which an intrinsic and sacred cultural sphere of value is presumed to circulate independent of an unstable and profane economic sphere of value. It deals with the dance productions of Czech folklore show for tourists visiting Prague. This phenomenon has its origins in 1970’ when few people – dancers and musicians from folk ensembles – started to be invited to dance for tourists in prestigious hotels. After 1989 “velvet revolution” the business with folklore became a part of tourism where the dance has its specific role. An increasing number of special pubs offering Czech meal, folk costume, song, and dance show during an evening, provoked several questions as to how folk dance can become a profitable commodity, what trade rules apply here and what the demand-supply ratio is. We were interested to who are the dancers and musicians paid for one evening to show the Czech folk dance culture and what is their social status? The following questions streamed to explore which elements of the traditional culture are picked up from the folk culture to represent the “real Czechness” and how the interaction with foreigners (tourists) is going on: e. g. the negotiation about the repertoire, their participation to dance, etc. The research was based on the observation of the strategies of several pubs in Prague and deep interviews with actors which enabled to see the inner side of the process.