The recent growing interest in cognitive linguistics, scientific works, monographs and textbooks written in this field are evidence of this. Language levels and trends in their development, structural approach to languages, language and speech issues, functional approach to language units, etc. the problems have begun to be seriously investigated. One such issue is the study of modern cognitive linguistics and lexical-semantic systems. Language is subject to various influences in the process of development. These effects result in changes in different layers of language, including the lexical layer. This process leads to the obsolescence of word meanings in the lexicon, the emergence of new meanings, the expansion of meaning, the narrowing of meaning, the diversification of meaning, and so on. This leads to the fact that the connection between the lexical and semantic meanings of words is also affected; new lexical-semantic word groups appear. The article is rich in quotes from the works of many scholars.
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Anthropocentric principle and cognitive and discursive paradigm, which today are leading in the linguistics, condition the study of complex cognitive processes, in which ethnocultural perceptive stereotypes play special role as important components of linguocultural space, which are able to act as the translator of somatic cultural code of Ukrainians and to reveal the depths of sacral essence of archaic thinking of the ethnos through the system of natural ethnically deep-rooted codes. Against the background of significant variety of anthropological types of Ukrainian population modern Ukrainian language reproduces the sign of pigmentation (the thing is about the colour of eyes, hair coat and skin), which is exclusively significant as the test for the belonging to an ethnic group, and aspect in the generalization of popular ideal of physical beauty of the representatives of Ukrainian ethnos. Anthropological approach permits to determine intuitively realized originality of the appearance of the representative of ethnic group, as well as to substantiate ethnically relevant test for the sense of the beautiful.
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