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NETWORKS DEVELOPMENT AS A FORWARD-LOOKING BUSINESS STRATEGY OF ENHANCING THE GLOBAL COMPETITIVENESS

100%

Marina Slonimska M.

nr 1

76-87

The article deals with the theoretical and empirical research in the field of business networks development, including systematization of factors and results of the process, their impact on global competitiveness. The role of information technology as a key factor of networks development and their role in global competitiveness were analyzed on the basis of regression analysis method. It was concluded, that information and communication technology development is not only a prerequisite for networking and essential for innovative development, but is an important factor for global competitiveness. To identify the most important factors of that affect the global competitiveness, a linear regression analysis was conducted for 140 countries of the world. It was concluded, that the most effective direction of the network economy development from the point of view of its impact on the level of country competitiveness is the creation of new models of business organization in the sphere of innovation activity. The system of services for stimulating interaction among businesses for business networks development is proposed with participation of Living Labs.

Crowdsourcing, czyli pozyskiwanie zasobów na rynkach sieciowych

72%

Mazurek S.

nr 1 (5)

124-137

Crowdsourcing is a practice of obtaining goods and services form the large groups of people or companies (crowd) whose identity is not important for the whole process. Additionally the commitment of each participant does not need to be big. The paper describes the essence of the crowdsourcing idea and analyzes types of crowdsourcing models. Examples of sourcing different goods and values (information, digital goods, money, services, ideas, technical resources) are also discussed. In the final part the paper deals with the rules of running a crowdsourcing platform and also with the possibilty to use that model in international business environment.