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Barriers to the purchase of organic food from local producers

100%

Miś T. , Zając D.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2022

tom z. 159

281--292

Purpose: The aim of the study is to identify and to assess barriers to the purchase of organic food from local producers in the opinion of consumers. Three groups of barriers were analyzed, i.e. product-related barriers, barriers related to consumers and barriers related to the communication process, depending on such consumer characteristics as: gender, age, education, place of residence and wealth. Design/methodology/approach: The analysis includes the opinions of all surveyed consumers of organic food and, for comparison, the opinions of a selected group of consumers who buy a local product. The empirical material of the work consists of the results of a survey conducted among 850 organic food consumers in Poland. The research was conducted in December 2020 using the CAWI method. Findings: The research shows that, among the barriers to purchasing organic food from local producers analyzed in this paper, barriers related to the product, including its high price, are of the greatest importance for consumers, which especially applies to consumers buying local organic food products. On the other hand, the remaining barriers, i.e. those related to consumers and the communication process, are of little importance for the surveyed consumers. Originality/value: The article presents the barriers to the purchase of organic food from local producers, three groups of barriers were analyzed, i.e. product-related barriers, barriers related to consumers and barriers related to the communication process.

Bariery zakupu żywności ekologicznej w opinii polskich konsumentów

100%

Zakowska-Biemans S.

Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

2005

tom 07

nr 3

The most important barrier to buying organic products in the opinion of Polish consumer are availability, information and the level of prices for organic food. There is a lack of distributors being able to supply the necessary volumes to develop various sale channels for organic food and there is no clear message to consumers what organic is. To overcome these barriers it is necessary to stimulate as well supply as promote organic food and farming among Polish consumers. The decisive factors for further development of organic market are the strong growth of sales via supermarkets that could result in better availability of organic food and lower prices due to lower distribution costs and gross margins and the development of common logo for organic food in Poland to increase recognition and trust in organically produced food.

Prawo pierwokupu przy prywatnej dzierżawie

80%

Sawa A.

Top Agrar Polska

2012

nr 09

Jak firma widmo sprzedała agregat

80%

Slezak T.

Tygodnik Poradnik Rolniczy

2020

nr 12 [826]