The text discusses the possibility of applying the Critical Discourse Analysis (CDA) into the research of various communication phenomena. Methodologically the author refers to the CDA version of its precursor, Norman Fairclough, as well as to the Public Relations conceptual apparatus. The research is based on the combination of basic elements of Public Relations social practice with semiological structure that is identified as genres, discourses and styles, which are then recognized as the specific order of discourse. Such a frame enables the author, on the one hand, to present a clear description of the analyzed phenomena, and on the other hand, allows to apply a interdisciplinary approach to them. To illustrate how this approach works the author analyses the famous case of Fr. Piotr Natanek from Grzechynia near MakówPodhalański and his involvement in the enthronization movement and his conflict with the Archbishop of Cracow.
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