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Role of agricultural innovation in reducing the environmental burden

100%

Takacs-Gyorgy K. , Sinka A.

tom 13

nr 6

Role of eco-innovations in agricultural development

100%

Zak A.

nr 4

Though the issue of eco-innovation is a new category in economic sciences, it is seen by farmers as a way to attain competitive advantage in the global market more and more often. The main determinants of implementation of eco-innovation in the economy are the formal and legal regulations and market factors. The primary purpose of eco-innovation is to reduce negative environmental impact of agricultural activity and to produce food that is good for people. The aim of this article is to present the issue of eco-innovation and to indicate strengths and weaknesses as well as opportunities and threats for agriculture that result from their implementation.

Celem artykułu jest przedstawienie zagadnienia ekoinnowacji oraz wskazanie silnych i słabych stron oraz szans i zagrożeń dla rolnictwa z ich wprowadzania. Mimo że zagadnienie ekoinnowacji jest nową kategorią w naukach ekonomicznych, to staje się coraz częściej dostrzegane przez rolników jako sposób na uzyskanie przewagi konkurencyjnej na globalnym rynku. Główne determinanty wdrażania innowacji ekologicznych w gospodarce to regulacje formalno-prawne oraz czynniki o charakterze rynkowym. Celem innowacji ekologicznych jest przede wszystkim zmniejszenie negatywnych skutków działalności rolniczej na środowisko naturalne, jak również produkcja żywności przyjaznej dla ludzi.

Opinion leadership and information sources in agricultural innovation diffusion processes [on the basis of selected villages in the Kujawsko-Pomorskie Province in Poland]

84%

Zawisza S. , Pilarska S.

tom 08

nr 4

The survey of 5 Kujawsko-Pomorskie villages carried out in 2001 in Poland shows that in rural communities there are hierarchical formal and informal structures and the inhabitants are able to separate and indicate their leaders. Most of the informal opinion leaders also perform some formal duties. Farmers who are considered to be leaders of the local community own farms with more potential than other persons, they are better educated than others, they do not differ in respect of age from their imitators although the position of a leader is most frequently occupied by people aged more than 50 than 30-40. The examined leaders have successors which may motivate them even more to maintain their farms at a good level. Leaders compared with other farmers value more outside sources of information, and they feel more need to introduce changes, they are also more interested in getting familiar with novelties. Leaders of the examined populations more often than the other farmers declared a need to intensify cooperation with advisors. The research proved that TV is a very important source of information for all the people regardless their social status. The lower the education level is the more valued television is as a source of information. Advisors are more appreciated by better educated respondents. The higher education of the farmers the more they appreciate advisors as information sources and the more willing they are to introduce innovations to they farms.