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1 Studia Psychologica

1 2008

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STEREOTYPES AND PREJUDICE TOWARDS WOMEN MANAGERS: AN EXPERIMENTAL ILLUSTRATION USING THE GOLDBERG-PARADIGM IN A ROMANIAN SAMPLE

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Curseu P. , Boros S.

Studia Psychologica

2008

tom 50

nr 3

233-254

An experimental study based on Goldberg's paradigm was carried out to investigate stereotypical attitudes towards the women managers in a mixed gender sample. 329 participants were asked to participate in a simulated personnel selection decision task. 166 participants had to choose between 2 resumes describing 2 men, while 163 participants had to choose between the same 2 resumes, but they were told that the first resume belonged to a woman. All participants were also asked to assess the managerial skills, orientation towards task and towards relations of both candidates. The results show a clear drop of preferences in the second experimental condition for the resume describing a woman compared with the preferences expressed by the participants in the first experimental condition for the same resume describing a man. Also, the participants in the second experimental condition rated the male applicant's managerial skills, task orientation and relationships orientation higher than the female applicant's. However, contrary to what was expected, women rates were equally as discriminative against woman applicant as men rates were. This result does not support the prediction of the implicit social cognition theory and is explained by the traditional values of Romanian culture, in which women are much more perceived as being engaged in the private sphere than the public one.