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Perspektyvy ta osnovni problemy rozvytku internet-torhivli v Ukrayini

100%

Illiashenko S. M. , Ivanova T. Y.

Mekhanizm Rehuluvannya Economiky

2014

tom 3 (65)

72-81

The article presents the results of a comparative analysis of the main methods of promotion and marketing on the Internet based on international experience, the recommendations of their effective use. This work analyzes the specifics of goods and services which are sold and that it is advisable to sell the Internet, and especially the development of e-commerce both in Ukraine and abroad. There were depicted the advantages of creating online stores, their shortcomings and their disadvantages and ways of elimination of the functioning of the existing problems. There were disclosed features of use Internet commerce in the markets B2C and B2B, including on international markets. This paper systematized perspectives and problems of e-commerce in Ukraine, developed recommendations to address identified problems. It shows the usefulness of e-commerce in large enterprises to improve the efficiency of their operation, which promote of industrial goods.

THE WEBSITES OF POLISH PERIODICALS FOR CHILDRENAND TEENAGERS (Strony internetowe polskich czasopism dla dzieci i mlodziezy)

75%

Rogoz M.

Rocznik Historii Prasy Polskiej

2010

tom 13

nr 1-2(25-26)

381-400

Around half of Polish periodicals for children and teenagers have online versions. A research was conducted in January 2010 to analyse the online offering of those periodicals. Website structure and functionality were analysed. Attention was also paid to the specific language of the electronic media, which are particularly attractive for young people.

SENTIMENT ANALYSIS OF THE USER COMMENTS WITH THE THEME OF MIGRATION POSTED AS AN INTERACTIVE CONTENT ON THE HOSPODÁRSKE NOVINY WEBSITE

75%

Balážiová I.

Človek a spoločnosť. Internetový časopis pre pôvodné teoretické a výskumné štúdie z oblasti spoločenských vied

2019

tom 22

nr 3

43 – 61

This paper reflects on the current discourse on migration in the Slovak digital environment. Given the need to examine the perception of migrants, and using the analysis of comments and posts, it captures social events. It views migration from the perspective of online readers of the Hospodárske noviny daily who send their feedback through interactive tools and actively respond to the media news and stories labelled with the "migrants” tag. The new authentic digital content is thereby considered a specific type of content –the so-called "user-generated content” (UGC). The aim of our research is to find out how the active online readers of Hospodárske noviny view migrants in their non-anonymous comments. Using the content analysis method, and implementing the analysis of sentiment in the non-anonymous user comments (linked with their profiles on Facebook), we analyse (A) the specifics of online readers of the Hospodárske noviny daily and (B) the polarity of user comments posted by the online readers as a specific type of UGC. The present paper suggests that society is facing a difficult task to shape a more favourable attitude of the majority population to migrants for their easier integration into society. The changes in the current state of perception of migrants by the readers will be all the more demanding because of the great impact of active media readers and contributors on the development and shaping of attitudes.