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Wpływ Mistrzostw Europy w Piłce Nożnej EURO 2012 na rynek turystyczny Trójmiasta w opinii mieszkańców aglomeracji

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Borzyszkowski J. , Toman T.

Turystyka Kulturowa

2012

nr 3

16-28

The article covers the issues related to the influence of a large sporting event on the destination where the event is being organized. The research problem included herein concerns the opinions of the Tricity residents on the influence of the EURO 2012 European Football Championship on the agglomeration tourist market. The article shows that in the majority of cases the residents have a positive view on the influence of this event. They name the following among the most important benefits of the event organization: the development of the (sporting, accommodation and transportation) infrastructure, as well as proper promotion and improvement of the image of the agglomeration. The respondents believe that the analyzed event will contribute to increased tourism traffic in the subsequent years. The analysis covered by the article is preceded by theoretical deliberations concerning the relationships of tourism with sports and, in particular, a description of the sporting event influence on the tourist market of the destination where the event is being organized.