Wyniki wyszukiwania - Biblioteka Nauki

Nowa wersja platformy, zawierająca wyłącznie zasoby pełnotekstowe, jest już dostępna.
Przejdź na https://bibliotekanauki.pl

Ograniczanie wyników

2 Turystyka Kulturowa

2 2012

Znaleziono wyników: 2

Liczba wyników na stronie

Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: TOURIST ATTRACTIONS

Sortuj według:

Ogranicz wyniki do:

Zastosowanie technik yield management w komercjalizacji turystyki kulturowej

100%

Pawlicz A.

nr 1

5-18

Airlines and hotel chains have long been increasing revenues using yield management which is price discrimination allowing them to sell services at different prices to various market segments. The basic condition for using the yield management technique is the service character of the product and the constant potential. This condition is also fulfilled in case of a large group organizations dealing with commercialization of cultural tourism sites. Therefore, theoretically thinking, this type of organizations could also increase their revenues using the yield management technique. The article presents both the potential and constraints connected with the use of yield management in the sites dealing with cultural tourism commercialization. The possibility of generating additional revenue is essential in crisis times when subsidies granted by public entities must be replaced by financial resources generated on their own by the entities managing the cultural tourism sites. For these organizations, yield management is an alternative to other ways of generating additional funds for their statutory activities.

Parki tematyczne jako flagowe atrakcje turystyczne. Rozwój i globalizacja

75%

Kruczek Z.

2012

nr 3

29-40

In the article, the author defines the term of tourist attractions, including the so-called flagship ones, among which he ranks theme/amusement parks. They attract over 200 million visitors worldwide. The author presents their development and rankings, according to the number of visitors in the year 2010 (Top 25) in the world, and (Top 20) in Europe. The analysis focuses on the developmental trends and the ongoing process of globalization. The process of creation and operation of amusements parks has been illustrated on the example of the Euro Disney Resort, whereas the process of globalization has been shown on the example of the operation of the world leader in the sphere of amusement parks – the Walt Disney corporation. The article also discusses the creation of amusement parks in Poland.