The development of mass media caused a situation where television became a main carrier of linguistic patterns. The aim of this article is to analyse the specific change of television information, which created a new genre — infotainment — programme with a mixture of news and entertainment features. The television is described as a tabloid or trash tv. It is some kind of informal, fast food language, which is easy to digest for viewers.
Television news – and journalistic information included in it – may be rightfully seen as one of the main constitutional elements of journalism. Considering contemporary conditions of the globalised information society, diversity of information sources and pluralism related to information dissemination, we have to focus mainly on media content associated with journalistic products. The text aims to deal with news values – more specifically, with their occurrence and application in the context of evening (main) TV news programmes which are broadcast by Slovak nationwide broadcasters. The theoretical part of the article discusses related media theories and basic normative demands that are linked to creative journalistic work. The authors also place emphasis on various definitions of news values and discuss them from the viewpoints of journalism and newsmaking development and also in terms of technological improvements related to contemporary mass media communication. Besides offering an overview on the theoretical outlines of the given topic, the authors aim to present results of own research. The inquiry was conducted in order to address the issue of news values associated with TV news contents created by selected commercial and public broadcasters. The research is based on the method of quantitative content analysis. In total 1120 TV news contributions were analysed during three deliberately selected weeks – their overall length reached 32 hours 32 minutes and 34 seconds. The research results helped the authors to better understand the current trends in news-making – i.e. the implementation of news values as well as quality, balance and relevance of the news content mediated through evening TV news programmes.
The media in the family. Television has become a source and cause of various problems in our communities and families. Numerous articles, books, studies and presentations advance the thesis that television exerts a negative influence. The present study endeavors to focus on a responsible use of television while pointing at the need for an integrated education for the use of television programs within family. The study draws attention to objectives that are necessary in the education process as well as means serving to fulfill them and methods thereof.
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(Polish title: Miejsce programow kulturalnych jako elementu misji norweskiej telewizji publicznej NRK na przykladzie analizy oferty programowej z roku 2009). At the beginning of 2010 the culture editor of the Norwegian newspaper Aftenposten called the Norwegian television NRK 'the best public service broadcaster in the world' and 'the biggest and most important Norwegian cultural institution'. The article is an attempt to verify this statement through identifying the place of cultural programmes in NRK schedule in 2009. The author analyses how the cultural mission is described in current legal documents concerning Norwegian public service media mission. Furthermore the article is an attempt to identify how NRK defines cultural programmes and how it classifies them. In the second part of the article the author analyses the television programme of NRK1 and NRK2 in 2009, and presents the results of a more detailed analysis of selected three weeks of that year concerning the execution of its cultural mission.
The family in the media. From infotainment to infantilism. In the eyes of reliable journalism infotainment has become almost synonymous with professional degradation, pursuit of sensationalism, or trivialization or superficial treatment of problems. The present study is an attempt to answer the question whether the infotainment culture affects the life of a contemporary family, whether it leaves its mark in the process of children and teenagers education, whether it shapes a vision of events, a vision of the world, human attitudes; last but not least, whether it has any influence upon decisions, everyday choices faced by members of families, and if so – how does it influence them?
Violence in television and its influence upon people under 18. Commonly observed aggressiveness and the growing number of juvenile delinquents as well as reports on children bullying other children make it necessary to seriously challenge the problem of the influence of TV violence upon children and adolescents. The analyses presented herein are an attempt to look at the relation from a psychological and pedagogical perspective.
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Forming skills of appropriate reception of television transmission is a matter of great importance. Family is first and fundamental link that have an effect in shaping media competences of a child. It is a parents responsibility to help the child, since the youngest years, in proper shaping of his relationship with television. How the youngest recipient will use television, not only in the childhood, but also in the adult life depends on how long and how much work parents spend on preparation child to reception of the television. Child, since the youngest years, should be prepared to critical, active and creative use of television. Education with the youngest recipients above-mentioned media competences should become essence of family television education.
Submitted paper is aimed to present an overview of visual imagery used in the television advertising of pharmaceutical products. With brief description of the nature of television adverts, persuasive means and figurativeness the paper further introduces the possibilities of visual imagery in advertising. The focus is mainly on metaphors, personification (seen as a subtype of metaphor), simile and hyperbole. These are the most used means to persuade percipients of television adverts in general. As demonstrated on chosen examples, these figurative means work fine in the television adverts of pharmaceutical products as well – especially personification of bacteria, viruses, phlegm just as symptoms, vitamins and medicines; metaphors of fight/war between illness and medicines; similes of tangles and crumps; hyperboles of symptoms and recovery etc. Examples with short description of advert (story, scene, narrative) and analysis of figures used are provided to support a better understanding of the topic.
The article discusses the main challenges concerning the future of the Polish media system as covered by 'Tygodnik Powszechny' weekly shortly before and during the Round Table discussions, particularly those of the Mass Media Sub-Committee.
Ever since it was first aired in September 1999 in the Netherlands, the Big Brother television show became the world’s most famous and most widely-held reality show franchise with up to 400 broadcast seasons in more than 70 countries. Since strong competition emerged in the meantime in the form of many other reality shows, owners of the Big Brother franchise are constantly trying to ‘refresh’ the concept in various ways to maintain its popularity and ratings. Thus, several production companies and commercial televisions from the former Yugoslavia region, all of them license owners authorised to produce the show, decided to organise an international or, more accurately, regional Big Brother show from September to December 2015. The producers gathered a total of 19 contestants from five countries with similar spoken languages – Croatia, Serbia, Bosnia and Herzegovina, Montenegro and Macedonia – almost half of whom were somewhat bizarre members of socially sensitive, so-called marginal groups of citizens (a homeless person, a prostitute, a transgender person, a Roma family and others), which caused strong and divisive public reactions in the mentioned countries. The authors conducted an analysis of the content of the show broadcast over a period of one month in order to find out whether and to what extent these members of marginal societal groups were used to promote and increase viewer ratings of the show. At the same time, they followed the viewer ratings and, to a lesser extent, the public opinion on the show in Croatia. In the theoretical part, briefly, terms such as “marginal groups of citizens”, “celebrity culture”, “spectacularization of society and media” and “reality show” and the concept of television and its convergence with new, digital media formats have been elaborated. The objectives of the research were to determine whether the show’s license owners succeeded in their somewhat controversial approach to halt the trend of decreasing viewer ratings, and whether the concept of Big Brother and reality shows in general have been somewhat ‘worn out’, at least in South East Europe.
This paper deals with the relationship between television and everyday life in modern society. The author pays attention to four aspects of organization of television time: emphasis on the present moment, articulation of clock time, temporal regularity and orientation towards temporal structures of everydayness. The paper tries to show to what degree temporal structures of television broadcasting correlate with time experience of modern society members and how they are interwoven with temporal structures of everyday life of audience.
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