Wyniki wyszukiwania - Biblioteka Nauki

1

Factors Influencing the Participation in Customers' Loyalty Programmes : the Case of Croatia

100%

Kovač I. , Naletina D. , Brezović D.

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tom 6

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nr nr 2 Exporting, Int'l Cooperation and FDI

185-199

EN

Objective: The purpose of this research is to explore selected components of loyalty programmes in Croatia, so that retailers can conceptualise an optimal and effective loyalty programme for their customers. Research Design & Methods: The article is based on an analysis of secondary data, and primary research on buyers' attitudes to loyalty programmes on the consumer goods retail market in Croatia. Findings: The results of the conducted research show that the relationship with the staff is the most important element of loyalty programme to the buyers. Preferential treatment, personalised approach and the sense of belonging are important to buyers. The results also showed that of those components preferential treatment is the most important. Implications & Recommendations: Retailers can improve their business by using loyalty programmes, since they are in a way represented through them. It can be assumed that for the buyer who is satisfied with the loyalty programme, this programme will be a stimulus for establishing a deeper relationship with the retailer. Contribution & Value Added: Based on this research, retail companies on the Croatian market can get a clear picture of the significance and the role of specific components of loyalty programmes, so they can focus on what is most important to buyers and can conceptualise an optimal and effective loyalty programme for their customers. (original abstract)

2

Opinie, postawy i zachowania konsumentów na rynku dóbr szybkozbywalnych

84%

Idzik M.

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nr z. 3

115-119

XX

Przedstawiono wyniki badań nad zwyczajami zakupowymi polskich konsumentów w 2008 r. omawiając upodobania i przyzwyczajenia konsumentów w ujęciu zróżnicowań socjodemograficznych. (abstrakt oryginalny)

EN

The paper presents results of the research on purchase habits of Polish consumers, conducted in 2008, describing changes of their preferences and habits' trends. Polish consumers' purchase behaviour has been changing, becoming similar to the European standards. Concerning evaluation of economic potential of households, some transformations of the goods' purchase process as well as changes in consumer purchase opinions and preferences were recognized. (original abstract)

3

Influence of Retail Atmospherics as Nonverbal Communication on Purchase Behaviour in the Nigerian Retail Environment

84%

Alakwe K. O. , Okpara N.

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nr nr 1(5)

45-62

EN

This paper focuses on unravelling the impact of atmospherics on shopper purchase behaviour in emerging markets like Nigeria and attempts to isolate the atmospheric cue that is the most significant predictor of shopper purchase decisions. The paper seeks to establish a correlation between the design, ambient and social cues in big shopping malls and buyer purchase behaviour. A quantitative and deductive approach is adopted. Data collection is through a survey, and the principal research instrument is the questionnaire. Results reveal that retail atmospherics exert some significant influence on shopper purchase behaviour. Empirical analysis indicates that retail atmospherics account for 34% of shopper purchase behaviour and that design cues are the most significant predictor of shopper purchase decision followed by ambient cues. Social cues do not exert any influence on purchase decisions. A 'moderation' and 'mediation' analysis revealed that though design and ambient cues influence purchase decisions independently, the interaction effect on each other is not significant. Consequently, there is a need to understand why social factors do not play a role in purchase behaviour. More importantly, there is the need to identify and understand other factors that account for the balance of 66% in shoppers' buying behaviour. Such a study might focus on factors such as pricing, sales promotion, loyalty programmes and other psycho-social factors which may work as key influencers in customers purchase decisions. For practical purposes, the focus should be on the design and ambient cues in the conceptualisation, development, and management of large retail stores. (original abstract)

4

Wpływ położenia podregionów na zmianę liczby stałych targowisk w okresie kryzysu finansowego na przykładzie dwóch przygranicznych województw Polski

84%

Zuba M. , Zuba J.

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nr z. 6

327-332

XX

Celem badań było przedstawienie wpływu odległości położenia ośmiu podregionów od granicy państwowej na zmianę liczby targowisk stałych w latach 2008-2011. Wyniki wskazały różnice wpływu położenia podregionu na zmianę liczby targowisk ogółem we wszystkich ośmiu podregionach. Znaczący wzrost udziału targowisk z przewagą sprzedaży drobnodetalicznej wystąpił jedynie w podregionach przygranicznych województwa lubelskiego (o 7,1%). W podregionach przygranicznych województwa podkarpackiego wystąpił natomiast znaczący wzrost udziału stałych punktów sprzedaży drobnodetalicznej na targowiskach ogółem i codziennie czynnych, odpowiednio o 14,0 i 23,1%. (abstrakt oryginalny)

EN

In the paper there are analysed the influence of the distance of eight subregions from the east state border on changes in the number of permanent market places in 2008-2011. The results indicate meaning full differences of analysed influence on the number of markets altogether in all eight subregions. Quite large (about 7.1%) increase of the number of markets with small-retail sales appeared in border subregions of province. In the podkarpackie province border subregions appeared the meaning growth of points of smallretail sales on the markets altogether and open every day about 14.0% and 23.1%. (original abstract)