Among the consequences of ageing are changes in the structure of the economy. The silver sector of the economy is becoming increasingly important, and the dynamics of its development can inhibit the decline in growth. However, only those societies which possess relatively high levels of wealth are able to capitalize on the opportunities presented by an ageing population. The pledges and actions of various international organisations are not enough “to implement” silver economy; there will always be the problem of financing. Silver economy will not develop unless entrepreneurs become aware of the potential of senior citizens as consumers, employees, volunteers and occupants of other social roles, previously unnoticed because of stereotypes and prejudices against the elderly. Only change in the behavior of younger and older participants of business, decision-makers and actors of social policy might spur the development of the silver economy. Nevertheless, in poor regions aging still does not provide development opportunities.
The realization of the silver economy concept presupposes the growth of potential demand of elderly in EU countries. It depends on the increase in the proportion of elderly in the population and on the growth of their income. Increased potential demand of the older generation has to generate a significant segment of the consumer market in the field of specific goods and services for the elderly. The crisis in a meaningful way impinges on the conditions of income formation of the population. It is possible to register the transition from the phase of the debt crisis into a consumption crisis. The growth of unemployment and stagnation of wages significantly limits the basics for generating future pensions in EU countries. The potential demand of the elderly for the regions and countries of the EU is examined, especially in the Slovak conditions.
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