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1 Kozgazdasagi Szemle (Economic Review)

1 2009

1 Dobos K.

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THE RELATIONS BETWEEN RETAIL CHAINS AND THEIR SUPPLIERS (Kiskereskedelmi lancok es beszallitoik kapcsolata)

100%

Dobos K.

Kozgazdasagi Szemle (Economic Review)

2009

tom 56

nr 2

155-175

Research was conducted in February-June 2007 to map out the business relations and contracting practices of large retail chains and their suppliers. The Hungarian Competition Authority (GVH) was assigned to explore how far supplier firms were aware of the commercial legislation enacted in 2006 and to what extent everyday business practice was complying with its goals. The first step was to perform a qualitative review through 16 semi-structured interviews with representatives of supplier firms. Based on this a questionnaire was prepared and survey data gathered at 392 firms through personal visits. The research showed that the chains use their buyer power more against suppliers with a stronger market position, which are often in foreign ownership. The demands and expectations of large chains figure as an important factor in implementation of changes and enhancements that affect manufacturers/producers.