Wyniki wyszukiwania - Biblioteka Nauki

1

Impact of Negative Political Campaigns on the Effectiveness of Communication (Cognition, Emotions and Voting Behavior)

100%

Světlík J.

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nr nr 13

125-138

EN

Negative political advertising and its effectiveness has always been the concern of not only political scientists, but also sociologists and marketing experts. This specific form of advertising is also increasingly used in the Czech political environment. The author focused on the answers to such questions as: what are the effects of this form of political advertising from the perspective of persuasive linear models, which are actually based on cognition, emotion and conative/voting behavior. Based both on international research carried out in this area and facts from Czech republic, he notes that voters perceive this form of advertising as one that offers them more information, attracts a greater degree of attention and more trust than in the case of positive advertising. Taking into account emotional effects, this form of political advertising is often followed by disgust, fear and other negative reactions. These are, however, strong incentives that subsequently bring some negative effects in voter`s conative/behavioral activities. These include in particular the reluctance to vote, negative public sentiment and escalating political cynicism. In the evaluation of the effectiveness of negative political campaigns what should also be taken into account is their cultural environment. What could be effective in the US may not be very effective in countries with different cultural values shaped their historical development and by existing cultural dimensions of these countries.(original abstract)

2

Reklama negatywna i wizerunkowa w odbiorze polskiego elektoratu

84%

Olszanecka-Marmola A.

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nr nr 10

133-146

EN

Growing professionalization and personalization of electoral campaigns have prompted political parties to concentrate on political image and negative campaigning. This tendency is mainly noticeable in TV advertisements. Presented article consists of two parts. The first one discusses the role of negative and image ads. The other part includes the results of research conducted by the author. The analysis shows that the vast majority of Polish electorate does not approve using of negative and image advertising. It can denote that voters are exhausted of permanent mutual attacks of two major Polish parties (Civic Platform, Law and Justice) and expect more issue-oriented politics. (original abstract)

3

Siła celebrytów w kampanii wyborczej

84%

Olczyk T.

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nr nr 10

147-157

EN

The article presents analysis of perceptions of electoral chances of celebrity candidates, and opinions about influence of celebrity endorsements on voters decisions among voters in the 2014 European Parliament elections and local elections in the same year in Poland.From 30% up to 50% of electorates of all except one party agree with the preposition that celebrities have bigger chances to win elections than traditional politicians. The only exception are voters of New Right of Janusz Korwin-Mikke. Up to 57% of electorates tend to agree with claims that celebrity endorsement have significant influence on voters decision. In this case neither party identification nor declared ideology is significant differentiator. These findings interpreted in terms of the low information rationality theory suggest that utilisation of celebrity in electoral campaings my serve as an important cue for a low information voters. (original abstract)

4

Wpływ informacyjny telewizyjnych reklam wyborczych w świetle deklaracji polskiego elektoratu - studium kampanii wyborczych 2015

84%

Olszanecka-Marmola A.

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nr nr 12

199-210

EN

Apart from persuasive function, TV political ads play also important role in obtaining information about candidates and political parties. The cognitive effect of TV political advertising is proved in American and West-European conditions. Presented article is aimed at examining whether TV political spots influenced on voters' declarations about their knowledge of candidates and parties contesting in 2015 elections in Poland. The results of research will be presented with reference to sociodemographic characteristics of electorate, political preferences and auto-identifications on left-right scale.(original abstract)

5

Political advertising: skuteczne lansowanie polityka

84%

Laszczak M.

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nr nr 6

10-12

XX

Tworzenie wizerunku polityka.

6

Poparcie kandydata przez lidera partii a decyzje wyborców. Badania elektoratu

67%

Łukasik-Turecka A.

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nr nr 10

121-132

EN

Competition in the elections makes it necessary for the participants to seek different ways of standing out from the others. One of the ways is to utilize the rule of the authority. The mechanism of the irradiation technique causes positive feelings to radiate from a person well-known to and respected by an electorate onto a less well-known person but connected with the former even through having a photo together. The aim of the paper is to show what position those polled took on the issue of using the rule of the authority in the election campaigns in 2014. The results of surveys conducted in the autumn of 2014 clearly show which party electorates are prone to be influenced by this type of advertising, whether by being directly told by the party leader which candidate should be voted for, or by the candidate's photo together with the party leader or chairman. (original abstract)

7

Społeczny odbiór debat przedwyborczych kampanii parlamentarnej 2011

67%

Jaruga K. , Krawczyk-Antońska Ż.

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nr nr 3

109-126

EN

Pre-election TV debates are not merely a means of providing information. Their primary objective is the implementation of carefully formulated marketing strategy. The process of making politics personalized and entertaining undoubtedly contributes to the surge in their popularity. They become not only a means of conveying the information included in election manifestos or outlining the profiles of candidates. They create a kind of show, based on specific rules and a top-down program, designed to reach out to voters effectively. Public opinion polls clearly show that the evaluation of the effectiveness of such programs is strongly correlated with the declared policy preferences. This article presents an image of pre-election debates with the use of the 2011 parliamentary campaign. The main aim of the discussion is to answer the question of whether pre-election television debates are an effective way of reaching out to voters. The second aspect of the analysis is the context of "the debate over the debate", which gives a specific character to the events described. (original abstract)

8

Wybrane elementy marketingu wyborczego, jako determinant decyzji wyborczych elektoratu w trakcie kampanii wyborczych

67%

Widera Z.

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nr nr 2

249-268

EN

Selected elements of election marketing as a determinant of the decision of the electora- te during the electoral campaign.Voter deciding who cast his vote, is determined of different factors. They include both acquired value systems, the impact of the environment in which the voter is located as well as the political state of the market at the time of the election. It comes to e.g general and local socio - economic situation. Knowing, how detrminanes are shaping up electoral decision not only allows policy-makers respond appropriately to the needs of the electorate but also to streamline the techniques and instruments for electoral marketing. (original abstract)