What is the role of aesthetics, everyday aesthetics in particular, in processes of solving social problems? Many if not most social problems arise from and affect our daily lives. As far as these problems contain aesthetic aspects, these typically are also of an everyday kind. In this paper, I address the relations between social problems and everyday aesthetics in five sections. I will start by briefly describing what I mean by social problems. Second, I will outline what solving such problems means. Then, I will move on to defining aesthetics for the purposes of this article. Fourth, I will focus on the main question, the potential role of everyday aesthetics in solving social problems. Lastly, I will drill down a bit deeper into my own experiences in this matter in order to concretize the general points and give examples stemming from my working life.
An experimental study was conducted to clarify the impact of the source problem (present/absent) and of the emotional valence (positive/negative) on the way analogical target problems are solved. Analogical problems were represented by two types of PC games. Film clips were used to elicit emotions, whereas emotional changes were monitored by SAM scale. It was found that the presence of source problem increased the speed of solving a target problem and led to analogical problem solving even though a non-analogical solution could also be conducted. Negative valence (feeling sad) facilitates analogical problem solving, whereas positive valence (feeling amused) alleviates non-analogical problem solving. Different emotional valence has no impact either on the length of the time needed for problem solving, or on the success.
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