In the article there has been considered a matter of perceiving and describing, by researchers of modernist culture, what is referred to as words. This issue was considered with particular attention to the cultural context. There has also been undertaken an attempt to answer the question: How do the words and concepts exist in the post-modern cultural circulation? There are indicated relevant to these considerations, concepts and theories of philosophy, including those by: Michel Foucault, Gilles Deleuze and Félix Guattari. An issue of relativity of a word is discussed as well, its relationships, especially the one relevant to thoughts. In addition, there has been also considered the problem of creating concepts and their functioning in reality as elements creating relationships between subjects and things and phenomena.
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