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The Concept of Anti-Americanism and Obama's Presidential Campaign

100%

Lialiouti Z.

Ad Americam

2011

tom 12

87-104

September 11 and the rise of global anti-Americanism since the Iraq War have raised concerns in American society about the US's image in the world and led to the contestation of the concept of the enemy as had been elaborated by the Bush administration. This concern has had a profound impact in American cultural production, and particularly on American cinema, and has shaped the demand for a change of policy that would restore the moral status of the US. Barack Obama, using various elements, managed to incorporate this demand in his electoral campaign and raised the issue of anti-Americanism as a means of criticism of the Bush administration. The discourse on anti-Americanism contested the national narration formed during the Bush presidency and functioned as an asset in the Obama campaign. Barack Obama, with his charismatic political personality, the symbolic power of his personal story and through a personalized presidential campaign, tried to combine the revival of American idealism with moderate conservatism.

Marketingowy archetyp MIŁOŚCI i WSPÓLNOTY jako sposób tabloidyzacji komunikacji politycznej w języku mediów

100%

Nowak P.

Oblicza Komunikacji

2010

tom 3

105-113

The article presents the role of marketing communication, especially the Y&Rchetypes theory, in tabloidization of culture, politics and other forms, in the past few years. In the press material we can observe language forms and communication functions of the update of three archetypes referring to the need of LOVE and COMMUNITY — a lover, an average guy and a fool — in modern political communication. At the same time it is shown how the marketing patterns, proposed by American company Yung&Rubicam at the beginning of the 1990s, evolve not only in politics but also in tabloidized media. In the article there is also an attempt to answer the question on how Polish society assimilates these patterns, how much they approve or process them.