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1 2011

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RESULTS OF THE RESEARCH OF DISTRIBUTION'S SYSTEM OF ORGANIC PRODUCTS IN LOWER SILESIAN AND GREAT POLAND VOIVODESHIP (Wyniki badan systemu dystrybucji produktow ekologicznych w wojewodztwach dolnoslaskim i wielkopolskim)

100%

Sliczna M.

Nauki o Zarządzaniu

2011

nr 6

182-190

Polish distribution system of organic food is still developing. It is caused by the increase of organic market in Poland. The article is based on the results of research on the group of distributors. The survey helped to gather important information about the distribution system of organic food. More than 40% of respondents had an organic product in stock, however, 45% of them could not point out its right definition. The article shows the need of ecological education in all sectors of distribution. Most of the respondents chose a farmer or a producer as an organic food's supplier. It seems that the term 'slow food' is really a key figure on the organic food market. Nevertheless an organic product has to exist in the world ruled by globalization and its distribution should follow the trends. In the article one can find interesting information about the situation of distribution of organic products and prospects of their future development.