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EN
There is a definite lack of financial resources in China for small and medium enterprises (SME) and they face continues problem of availability of financial services. Therefore paper underlines importance of Internet finance development in China to address the problem of SME financing, promoting the transparency and safety of informal financing. Taking deposits and issuing loans is now not confined only to banks in China. Internet giants such as “Alibaba”, “Baidu”, “Tencent” are the new players in the financial market of the country. Internet finance highly reduces transaction costs and improves resource allocation efficiency. Compared with indirect financing Internet finance have several specific features, including the use of social networks to generate and spread information, the use of search engines to structure and sequence information and the use of cloud computation to ensure rapid processing capabilities for mass information. Web Banking is an attempt to create a new mechanism for lending and among functions of the new financial institution are service deposits, issue of bonds, loans, design calculations, currency exchange, and issuance of bank cards.
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