Wyniki wyszukiwania - Biblioteka Nauki

Nowa wersja platformy, zawierająca wyłącznie zasoby pełnotekstowe, jest już dostępna.
Przejdź na https://bibliotekanauki.pl

Ograniczanie wyników

2 Studia Psychologica

2 Polunin O.

Znaleziono wyników: 2

Liczba wyników na stronie

Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: MENTAL TOPICAL ACCOUNT

Sortuj według:

Ogranicz wyniki do:

RELATIVE AMOUNT OF MONETARY SAVINGS AS A FACTOR OF PROPOSITION AGING AND ELIMINATION OF THE FRAMING EFFECT

100%

Polunin O.

Studia Psychologica

2011

tom 53

nr 4

327 – 338

The present study deals with the framing effect in topical mental account (Tversky, Kahneman, 1981) and with factors of its elimination. The elimination of the framing effect was described earlier (Polunin, 2009) and explained by the influence of two temporal processes (aging of proposition and past openness). The question raised in this study is whether different velocity of proposition aging can be sufficient to eliminate the framing effect. It was assumed that aging of proposition depends upon two factors: the absolute and the relative level of savings proposition. Two levels of absolute and relative monetary savings were introduced as variables in the experiment. Their influence on aging of proposition and finally on the framing effect was examined. The results confirmed the classical framing effect (Kahneman, Tversky, 1984) for the tasks with the savings proposition beginning in the present time mode. The complete elimination of the framing effect was replicated for tasks with the savings proposition beginning in the past time mode (Polunin, 2009). As a new finding, it was shown that an absolute and a relative amount of monetary savings oppositely influence the aging of proposition. Furthermore, the amount of relative price reduction (monetary savings) causes an essential difference in the velocity of aging, which alone could be sufficient for the explanation of the complete elimination of the framing effect.

TEMPORAL DIMENSION OF THE FRAMING EFFECT IN TOPICAL MENTAL ACCOUNTING

100%

Polunin O.

Studia Psychologica

2009

tom 51

nr 4

343-355

The present study examines the role of the temporal dimension of mental topical account. Based on J.J. Freyd's (1987) assumption about the temporal dimension of a mental representation a temporal variable was introduced into a topical account paradigm (Tversky, Kahneman, 1981). The temporal variable includes the time mode (past, present and future) and the temporal distance. A study has been made of the sensitivity of mental accounting to manipulations of its temporal parameters. The classical framing effect (Kahneman, Tversky, 1984) was found for the present and future time modes. For the past time mode a complete elimination and even inversion of framing effect appear. Depending on the time mode there are different temporal processes influencing mental topical account. In the future time mode topical account is influenced by the inhibiting 'zero-probability barrier'. Two other temporal processes predefine topical account in the past time mode: a) aging of a proposition of a price reduction and b) the past openness, which extends the relevance of a proposition from the past up to the present time moment.