The study deals with modern-day city festivals in three Moravian cities (Jemnice, Brtnice and Jihlava). Those historicizing festivals emphasize specific features of their development and the history of the venue; they are based on self-identification, local pride and specificity. Although their origin reflects different geographic and historical circumstances, they share many common elements (long tradition; particular opportunity – a historical milestone to which the festivity´s development relates; very good support by local inhabitants who are organizers, parade participants and visitors). In the past, the festivals were strongly associated with Christianity. From the mid-20th century, the religious part was suppressed, however, it was at least partially renewed in all three cities after 1989. During the festivals, the cities experience a festive and extraordinary time and space separated from the everyday life. The organizing supports the perception of local identity, and it welds the community together. The residents of the cities feel compelled to organize the festivity. The festivals are important in terms of representation, economics and tourism, which is more and more emphasized. This puts stress on theatrics and rich accompanying programme.
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