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1 Hemispheres. Studies on Cultures and Societies

1 2013

1 Stajcic N.

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Understanding Culture: Food as a Means of Communication

100%

Stajcic N.

Hemispheres. Studies on Cultures and Societies

2013

nr 28

77-87

Food is an essential part of peoples lives, and as such is much more than just a means of survival. It is also the main factor in how we view ourselves and others. It plays a big role in all social and political issues, and is a bastion of popular media. Over the past few decades, we have witnessed a rise in food-focused media and culture. A food explosion surrounds us everywhere we look, from TV shows such as 24 Kitchen, Kitchen Confidential, Floyd On, and Jamie Oliver to organic products, healthy diet magazines and food festivals. There is an increased awareness of foods significance within contemporary society and culture, and therefore there is a need to explore it.