Building solid and reliable interorganizational relations in the conditions of business uncertainty is becoming one of key determinants of market success of the majority of organizations. At the same time progress in the range of sending information and communicating between business entities in a radical way has changed perspectives and scope of business conducting. Using modern solutions in the scope of Information and Communication Technologies (ICT) has given wide range of possibilities to communicate with a customer on geographically dispersed markets. On the basis of in-depth literature research the author of the article shows importance of relationship equity for contemporary organizations as well as for possibilities given by modern ICT solutions in the scope of building and keeping interorganizational relations.
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