For much of its modern history, the city Brno has been a significant industrial centre, yet it managed to hold on to its idiosyncratic cultural heritage, a combination rarely seen. In present day, this is evidenced by the reuse and repurposing of defunct industrial buildings and entire industrial sites with the cooperation of various local cultural institutions. The question is, what role do museums have to play in this revitalization of the city‘s heritage? In this paper, we discuss some of the projects that sparked the public‘s interest in the city‘s industrial history which, in turn, prompted city officials to take action to safeguard it. Terms like brownfields, textile plants, industrialists and others have now become staple in the scholarly and public debate surrounding the industrial sites in Brno and it our hope that the discussion will contribute to the preservation of Brno‘s glorious industrial past.
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