The article aims to analyze how tourism looks like in Huculszczyzna – the region which is a mosaic of outstanding natural values of the Ukrainian Carpathians and outstanding values of cultural heritage of the Hutsuls, as well as the towns of Huculszczyzna region. The article analyzes tourist attractiveness of the region with the use bonitation method and it analyzes the status quo of tourism development possibilities in the region of Huculszczyzna, with the special focus on ethnotourism development. Moreover, on the basis of the results of a questionnaire completed by tourists vacationing in the region of Huculszczyzna and by its inhabitants, the author evaluates tourism functioning and its values. The analysis of tourist values, adaptation and tourist turnover in Huculszyczyzna confirms high tourist attractiveness of the region and, at the same time, it shows large reserves in terms of using its tourist and recreational potential.
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