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EN
Prince Christian Kraft von Hohenlohe bought his first properties in the High Tatras area in 1879 and gradually bought more (about 19,000 ha in total). Several of his buying activities caused great emotions of nationalism in the Kingdom of Hungary. As a German from the Reich, he came into conflict with the opinion that the High Tatras should remain in domestic hands. Even here, however, no one was clear whether it was meant to be Hungarians, Zips Germans, Slovaks or Poles. In addition, the Hungarian state entered the nationalist discourse, which had ambitions to buy property into state hands, which was supposed to be an expression of a positive attitude towards the country and opposition to the most beautiful areas falling into the hands of foreigners. Hohenlohe programmatically demonstrated a positive relationship to the state and its politics. On the other hand, he came into conflict with domestic tourists on his properties, and with his contradictory conservation activities, he justified closing the properties to tourists, which again caused only resistance and resentment from the public. In the Hungarian-Polish border dispute at the beginning of the 20th century, he took the Hungarian side and after 1918 pragmatically defended Czechoslovak interests against Polish territorial claims, because it both suited him and enabled him to avoid the intentions of the later Czechoslovak land reform. The state was also accommodating to the heirs of the estates and dealt with them very generously, as it did not desire a conflict with the Reich Germans in the 1930s. The fates of the Hohenlohe properties thus remained rather exceptional in the Hungarian and Czechoslovak state context.
EN
This study describes a variety of approaches to communication by museums involved in cultural heritage exchange. It focuses on the region of High Tatras which is the most important centre of tourism in Slovakia. It also looks at the specifics of how tourism developed in the region. The data was collected over a multi-year series of ethnological field research trips, and primarily conducted by means of structured interviews, oral histories and participatory observation. The paper concentrates on shifts in the area of museum communication, from the classical interpretative approach towards exhibitions that present their subject matter in a more flexible way, with a focus on emotional experience. The article aims to use some chosen case studies of small, independent museums and galleries from the town of Vysoké Tatry, in the High Tatras, to highlight the importance of sustainability, especially in terms of the growth of tourism.
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