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1 2012

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Kolko ponuk potrebuje slovensky spotrebitel?

100%

Hrabackova V. , Sabo M.

Communication Today

2012

tom 3

nr 1

98-105

The aim of this study is to present the results of author’s research that uncover range of offers searched by a Slovak consumer before final decision making across particular product categories. Sample size and quota sampling allow generalization of our results to whole Slovak population. Many significant differences of purchasing strategy have been revealed between demographic groups. As an example, results of our study reveal strong and direct relationship between education and number of offers searched by an individual. Additional findings are devoted to the influence of specific demographic variables as marital status or gender for the range of searched offers.