The article provides a critical analysis of the assumptions and results of the Conference on Sustainable Development «Rio +20». The main directions and priorities for the development of «green economy» in Ukraine are defined. The analysis of the Global Green New Deal, aimed at the way of clean and stable development of the economy, is done. «Sustainability» is determined as an important long-term goal, which needs to make the economy «green». Conference «Rio +20» is recognized as a next step in achieving the Millennium Development Goals. The place of the reproductive mechanism of ecologization in implementation of balanced system of environmental economics is defined. The impact of environmental standartization and certification on the development of «green economy» in Ukraine is characterized.
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