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BANK UNITS. ASSESSMENT AND DEVELOPMENT TENDENCIES (Oddzialy bankowe, ich ocena i tendencje rozwojowe)

100%

Szafarczyk A.

nr 1(5)

125-144

There are new trends in development banking sector especially concerning branches. The e-banking has diminished impact the old fashion branches as main tool finance activity. Now we have units (departments) localized at supermarkets and in other strange places. Due to some researches mortgages and insurance policies ought to be sold in traditional branches according to clients preferences. Lafferty Agency researched quality of banking service condition in the UK. Base on this methodology similar case studies were done in Poland.

Osoblyvosti vykorystannia e-posluh spozhyvachamy deyakykh krain Tsentralno-Skhidnoi Yevropy

51%

Dąbrowska A. , Janoś-Kresło M. , Pachkovskyi Y.

Sotsiolohiia: teoriia, metody, marketyng (Sociology: Theory, Methods, Marketing)

2011

nr 3

163-183

The importance of up-to-date information-communication technologies in the economic and social life has been growing in the recent years. Internet creates new opportunities for providing services and meeting needs. The newest results of research surveys of the quantitative and qualitative nature on the use of e-services by consumers in such countries as Estonia, Latvia, Lithuania, Poland and Ukraine are presented in the article. The results of surveys may serve as a source of information on consumers’ behaviour to form their marketing strategies. The researches were carried out for the purposes of the project carried out by the Institute for Market, Consumption and Business Cycles Research in Warsaw (Poland). The grant-funded project is carried out by an international team.