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1 Politeja : Pismo Wydziału Studiów Miedzynarodowych i Politycznych Uniwersytetu Jagiellońskiego

1 2011

1 Nowak E.

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Relacje mediów jako czynnik interweniujący w stosunkach międzynarodowych. Koncepcja CNN effect

100%

Nowak E.

nr 1(15)

269-284

This paper combines the theoretical basis within the media effect theory, when it comes to the interrelationships between the media and policy agenda, with empirical research, employing the popular methodology within these areas, including case studies. The main assumption is grounded on the opinion that the previous model in which media agenda generally follows policy agenda is changing toward the growing role of media in shaping politics. The detailed hypothesis grounded in the CNN effect concept, which is going to be proved in the study, implies that media coverage should be considered as the intervention factor within the political decision -making environment. The empirical data are analyzed using qualitative content analysis and case study methods. The need for preparing the study is reasonable firstly because of the progressive mediatization of political life and secondly because there are only a few studies devoted to shifting salience between media and policy agenda including also the CNN effect as a significant and developing media effect concept.