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Od produktu do usługi. Przemiany na rynku książki w epoce nowych mediów

100%

Augustyn K.

2017

tom 59

71-99

Rynek wydawniczy w epoce nowych mediów to przestrzeń równie wielu szans co zagrożeń dla popularyzacji książki. Nie wszystkie są oczywiste, a ich konsekwencje proste do przewidzenia. Podobnie jak sama książka, która wraz ze zmianą, czy raczej zróżnicowaniem swojej postaci, może być rozumiana jako: przedmiot, produkt, dobro, obiekt, medium, treść, tekst, relacja, usługa. Niniejszy artykuł ukazuje współczesny rynek książki w Polsce w świetle globalnych zmian w zakresie produkcji i dystrybucji wydawniczej. Kluczowe dla ich zrozumienia jest rozważenie roli książki i sposobu jej istnienia. W tekście podjęto próbę odpowiedzi na pytania, co zyskuje, a co traci książka za sprawą nowych, cyfrowych mediów, a wraz z nią autor i czytelnik w zmiennych rolach podmiotów tworzących i poznających.

The publishing market is in the world of new media space as many opportunities as the threats for the popularization of the book. Not all of them are obvious, and their consequences are simple to foresee. Like the book itself, which with the change, or rather the differentiation of its character, can be understood as: object, product, good, medium, content, text, relation, service. This article discusses the contemporary book market in Poland in the light of global changes in publishing production and distribution. The key to understanding them is to consider the role of the book and its way of life. Answer the question of what is gaining and losing the book through the new digital media, and with it the author and the reader in the changing roles of the forming and learning entities

Jak číst Vančuru? K proměnám obrazu autora ve světle (i stínech) jeho recepce (1923–1945)

58%

Málek P.

nr 44

76-137

This study aims to better understand the authorial figure of Vladislav Vančura by reconstructing the critical and literary-historical image conveyed to us by the reception of the writer during his lifetime, starting with the writer’s first short story collections and finishing with his Obrazy z dějin národa českého (‘Images from the history of the Czech nation’). Loosely following on the theoretical bases of previous discussions, which in various ways conceptualize the effect of the ‘name of the author’ in relation to his work (Foucault, Bourdieu, Russian formalism, Mukařovský), this study examines Vančura’s literary output through the lens of its author (as a constructed figure and category), especially in terms of the author function as it serves to form this output into a unified whole. It deals with changes in the name of the author mainly in relation to Vančura’s reception. During the interwar period the critical reception captured the creative phenomenon of the writer in the course of his development, at a moment when his extreme style and language caused numerous controversies which grew into open polemics. While these revolved primarily around the issue of aesthetics (in the case of Pole orná a válečná and Poslední soud), they involved broader worldview and ideological issues (as with the novel Tři řeky). Vančura’s persistent search for a narrative form repeatedly compelled critics and interpreters of his time to reassess the criteria and critical standards for literature. This study traces the transformations of the author’s image in this context all through his life as it assumed countless ‘faces’, subverting the traditional assumption of coherence in Vančura’s literary output that the concept of the author was meant to guarantee, and thus demonstrating — given the failure of this concept to bring about such coherence — how it is necessary to look instead for those places of incoherence, contradiction, and disparity. To this end, the study does not seek to cover the history of Vančura’s reception in all its facets but to trace those significant moments when the image of the author and his work was transformed, challenging unequivocal interpretations and defying the interpretative stereotypes and schemes into which it has so often been confined.