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EN
Agricultural Production Cooperatives (APCs) being in deep crisis adjusted to the hard conditions of market economy. Within the whole analysed period the process of continuous decline in the number of cooperatives could be observed, along with the decrease of the area of agricultural land utilised by these cooperatives, and - mostly - employed members of these cooperatives. Smaller, economically weaker cooperatives were the ones to be liquidated most often. Such a wide scale of the decrease in the number of cooperatives is an effect not only of external conditions, but also of the crisis of cooperative forms of management and crisis of the cooperative membership. In the conditions of growing competition mainly bigger, economically stronger cooperatives remained on the market - those which were well managed and which could carry out restructuring and modernisation. At the threshold of Poland's accession to the European Union, vast majority of cooperatives (APCs in particular) was well prepared for competing not only at the domestic, but also at the Community common agricultural market. But still almost 25% of APCs remained economically weak and their perspectives of maintaining on the difficult agricultural market remained bleak.
EN
The article uses triangulation of methods, meaning the combination of quantitative analysis of official statistical data with own qualitative analyses. The condition and dynamics of the Polish fruit and vegetable sector were analysed and results of qualitative studies on competitiveness of selected companies from the sector were presented. The resources and competence, forms of competition and rivalry of selected companies from the sector were evaluated. The entrepreneurs' opinions concerning the domestic and export markets were analysed using descriptive measures of qualitative features interrelations. The concurrence of entrepreneurs' opinions demonstrated the convergence of market conditions at home and abroad. However, the entrepreneurs assessed that their position on foreign markets as being relatively weaker than on the domestic market. The weaker position of analysed enterprises on foreign markets results from low level of concentration of the companies from the fruit and vegetable processing sector and their relatively low innovativeness.
3
Content available Specyfika działan marketingowych na rynku rolnym
80%
EN
This study is an analysis of the conditions, needs and opportunities for application of marketing principles in the Polish agriculture sector. A concept of strategic and operative marketing operations has been drawn up based on the general rules of marketing theory. Modification of the marketing instrument has resulted from the analysis of the nature of production process, product itself as well as that of the agro-food market. The quality, distribution, co-operation of producers in the market, effective price policy, promotion have been recognised as the most important factors in the ranking of instruments affecting the target market.
EN
The Czech cereal market integration into the common agricultural market (EU) is studied using monthly price data for wheat and barley in Belgium, Germany, Austria and the Czech Republic in 1993 – 2010. Stability in the law of the one price (LOP) equation is studied through multiple structural breaks within the equation. The results indicate that the integration of the Czech Republic into EU cereal markets is more unstable than that of Austria (a fourth enlargement country), although there is more empirical support for the LOP when structural breaks are taken into account. The structural change also occurred in the old EU LOP equation between Belgium and Germany.
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