Wyniki wyszukiwania - Biblioteka Nauki

1

Developing 21st Century Skills in a Foreign Language Classroom: EFL Student Teachers’ Beliefs and Self-Awareness

100%

Baran-Łucarz M. , Klimas A.

Academic Journal of Modern Philology

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2020

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tom 10

23-38

EN

This study reports on EFL student teachers’ opinions, beliefs and their self-awareness of developing 21st century skills, particularly the 4Cs: critical thinking, creativity, communication, collaboration, in the Polish educational context. A questionnaire designed for the purpose of this study was administered to 53 participants who were all student teachers of English enrolled in bachelor’s and master’s degree programmes. The survey results indicate that although the majority of the participants showed a low level of understanding of what 21st century skills are, they were fairly positive about integrating them into foreign language classroom instruction. At the same time, the teacher trainees tended to overrate their own abilities to develop the 4Cs in their future students. These findings suggest a greater need to raise FL teachers’ awareness as to the implementation of particular 21st century skills in the classroom. It is also postulated that enhancing such skills among student teachers in the course of teacher training is a prerequisite for 21st century skills-oriented pedagogy.

2

On the 4Ps & 4Cs of Green Logistics Marketing Mix

86%

Ozturkoglu Y.

Logistics and Transport

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2016

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tom Vol. 29, No. 1

5--18

EN

The world is getting more polluted each day. Fortunately, consumers are now more aware and concerned about environmental issues. Customers are expecting the same sensitivity to the environment in both marketing and production strategies of companies. The main aim of this paper is to develop a framework for understanding the integration of green marketing concept with the marketing mix both in the form of 4Ps (price, place, promotion, product) and 4Cs (communication, costs, convenience, customer). This paper will deal with the environmentaly friendly measures to be taken by marketing organizations. In addition to the green marketing sub-mix, some important strategies, including green logistics and reverse logistics topics, are handled extensively with the aim of completing the framework of the green marketing.

3

On the 4Ps & 4Cs of Green Logistics Marketing Mix

86%

Ozturkoglu Y.

Logistics and Transport

|

2016

|

tom 29

5-18

EN

The world is getting more polluted each day. Fortunately, consumers are now more aware and concerned about environmental issues. Customers are expecting the same sensitivity to the environment in both marketing and production strategies of companies. The main aim of this paper is to develop a framework for understanding the integration of green marketing concept with the marketing mix both in the form of 4Ps (price, place, promotion, product) and 4Cs (communication, costs, convenience, customer). This paper will deal with the environmentaly friendly measures to be taken by marketing organizations. In addition to the green marketing sub-mix, some important strategies, including green logistics and reverse logistics topics, are handled extensively with the aim of completing the framework of the green marketing.

4

Marketing function and logistics revisited: Revised Dual Sub-functional Model approach

51%

Tek O. B.

Logistics and Transport

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2013

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tom Vol. 18, No. 2

51--66

EN

This paper attempts to point out the continued confusion in some literature with respect to the concepts of marketing and logistics, and their relatedness. These are usually, and maybe inadvertently, treated as separate and independent functions. This frame of reference can often lead to costly mistakes. Authors frequently describe them as if they are two different functions: that of marketing, and that of logistics. Actually, logistics is a sub-mix of marketing. The fact that logistics is a part of marketing is usually ignored. This kind of approach is still prevalent in most writing. Yet we must talk about two sub-mixes of marketing, one of which is logistics, or servicing demand, and the other, which is obtaining demand. Therefore, the connection and interdependence of marketing and logistics terminology must be put into their proper place for correct and complete analysis. For this purpose, a Dual Sub-function Model is presented to tie together logistics and the remaining part of marketing. This model may serve as a guide for more accurate analyses, or at least as a reminder for consideration by novices.

5

MARKETING FUNCTION and LOGISTICS REVISITED: Revised Dual Sub-functional Model Approach

51%

Tek O. B.

Logistics and Transport

|

2013

|

tom 18

51-66

EN

This paper attempts to point out the continued confusion in some literature with respect to the concepts of marketing and logistics, and their relatedness. These are usually, and maybe inadvertently, treated as separate and independent functions. This frame of reference can often lead to costly mistakes. Authors frequently describe them as if they are two different functions: that of marketing, and that of logistics. Actually, logistics is a submix of marketing. The fact that logistics is a part of marketing is usually ignored. This kind of approach is still prevalent in most writing. Yet we must talk about two submixes of marketing, one of which is logistics, or servicing demand, and the other, which is obtaining demand. Therefore, the connection and interdependence of marketing and logistics terminology must be put into their proper place for correct and complete analysis. For this purpose, a Dual Subfunction Model is presented to tie together logistics and the remaining part of marketing. This model may serve as a guide for more accurate analyses, or at least as a reminder for consideration by novices.