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tom 16 (26)
71 - 84
EN
The article is an analysis of the pilot version of empirical research which was carried out in two groups — Polish people and the minority of Germans which lives in Poland. Research was done in 2013. Almost one hundred responders answered questions in an online survey. The main goal of this study was to point out some characteristics of these two societies and to see how they create their own identity and how they see each other — what are their images. The categorization of answers gave two different images of communities which have some specific and unique characteristics and values.
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tom 8
29-43
EN
The object of this paper is to verify the structure of communication in cultural discourse in Poland. It is analyzed if this discourse sees differences between the next generations and if it personalizes communication for them. Pilot research (CAWI) was done in May 2017. Twenty one responders answered 7 opened and 5 closed questions in an online survey. All of the responders were working in cultural institutions. The categorization of the answers gave an image of the social groups that have some specific and unique characteristics and values. The quantitative analysis of the answers verified the hypotheses: cultural discourse creates communication according to the audience — which is generation specific. Cultural institutions see this generation problem in Poland and they attribute this change to the activities that have been created for people. This research is only an opening to further investigations on this topic.
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