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The implications and purpose of using international phonetic symbols and English advertising slogans in advertisements in Poland

100%

Dziczek-Karlikowska H.

Scripta Neophilologica Posnaniensia

2018

nr 18

151-163

This paper examines the various implications resulting from the use of English phonetic transcription in advertising in Poland. I focus on the problem of the use of phonetic transcription by copywriters as a graphic form and I make an attempt at showing that this technique can have pedagogical consequences, because a graphic form in which phonetic symbols are used is, in fact, a text message, not an image only. In addition, I analyze selected advertisements as a means of communication addressed to a specific recipient. In this case, I demonstrate that the use of advertising slogans in English and English phonetic transcription in Poland, does not guarantee that such advertising is effective.

Error-based evidence for interference from Polish gliding rules on English Pronunciation

100%

Dziczek-Karlikowska H.

Studia Anglica Posnaniensia

2011

tom 46

nr 3

75-92

This paper examines pronunciation errors made by Polish learners of English. The focus is on the phonology of glides in Polish and English. The purpose of the presented evaluation of errors is to demonstrate that phonological interference finds its source in the phonological rules of the native language having no correspondents in the target language or in the differences in the treatment of diphthongs by both languages.