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2 Acta Universitatis Lodziensis. Folia Oeconomica

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Media społecznościowe i ich potencjał w generowaniu wartości dla organizacji

100%

Łaszkiewicz A. , Uniwersytet Łódzki W. Z.

2013

tom 287

The article presents the issues of social media and their potential use in organizations in order to generate value for employees, customers and investors. In addition to value definitions, which is now regarded as one of the main determinants of achieving a competitive advantage in the market, the author discusses the concept of social media. Author also describes distinguish features of the Social Era that create potentially new areas of value creation and discusses the role of the client in this process.

Kooperacja w ramach łańcucha wartości - wyzwania nowej gospodarki

63%

Gregor B. , Łaszkiewicz A. , Uniwersytet Łódzki K. M.

2004

tom 179 cz. 1

This article discusses the new phenomenon of e-economy called collaborative cornu» recognized and defined in 1999 by Gartner Group. In order to sustain a competitive advantage, electronic markets have to evolve toward a new business model based a collaboration and knowledge sharing across supply chains of its incumbents. This pap characterizes the concept of c-commerce, its main solutions and potential benefits such faster cycle times, improved planning and forecasting through better ecosystem visibility and increased customer satisfaction.