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Ideologeme as a representative of the bacis concepts of ideology in the media discourse

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Lylo T.

Social Communication. Online Journal

2017

nr 1(15)

14-20

The paper systematises and analyses basic definitions, classifications, functions, and forms of expression of the ideologeme as a fundamental unit of ideology, as well as reveals the specific features of functioning of ideologemes in the media discourse. In particular, it elaborates on the issue of ideologeme and mythologeme convergence, which can cause mythologization of ideology and ideologization of mythology. A special emphasis is placed on the ability of ideologemes to adapt the structural units of the myth to their content. The purpose of the article is to determine the ability of ideologeme to represent an ideology in the media discourse in the light of its definition framework and functional parameters.

Ideological Factor in Mass Communication: Historical and Theoretical Aspects

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Lylo T.

Social Communication. Online Journal

2016

nr 1(13)

13-19

The article examines the communication nature of ideology, its capacity to serve as a mediator between ideological principles (theory) and political practice. Apart from that, the author shows that the basic paradigms of communication research are ideologically marked and the dominant paradigm is based on the values of liberal democracy, while representatives of the alternative research paradigm mainly attempt at exposing the inadequacy of liberal pluralist ideology.

Współczesna recepcja idei narodowej w mediach Ukrainy

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Lylo T.

Studia Interkulturowe Europy Środkowo-Wschodniej

2015

tom 8

105-112

In the last twenty years the societies, which had been the part of USSR, have experienced quite strong pressure of de-ideologization. Ideological Indifferentism is often also Ideology – the ideology of obsessive emptiness. Otherwise the human consciousness, focused on passive, entertaining consumption of information, has also become the dominant form of ideology. It means that it is not actually the de-ideologization, but re-ideologization of the society. The optimal version is to realize the national idea as the duality of spirit and practice. It is important not to run to another extreme – total ‘retrospective’ idealism, referring to the ‘golden age’ at a historic time, despite the necessity to use the potential of information for the future.