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The importance of the brand is high, due to the need to differentiate the company’s own products from the products of its competitors. Currently, the significance of brand awareness is widespread and this is the reason why many products are accompanied by a sign and this allows to distinguish products from competitive products and services. The brand is an important element of the product, because it protects the unique features of the products against copying and imitation, even when the competing products have similar functional properties. A strong, recognizable brand is useful for gaining a group of loyal customers and thus achieving a sustainable position in the market. When building the brand, it is important to know the mechanisms for the creation of brand names and logos and the brand management strategies.
EN
The aim of this article was to use the data in the titles justifying Nobel Prizes in Economic Sciences to present the development of economic sciences from 1969 to 2015. These titles are an ideal research material to show trends in the development of economics resulting from the accomplishments of economists all over the world. However, this development could not have been deliberately coordinated during that period. Therefore, it is justified to use the term ‘drift’, which combines controlled development and inertia. The article presents the essence of funding the Nobel Prize in Economic Sciences and the controversies it arouses. The key words and phrases were used to present the drift in the development of economic sciences during the period of awarding this distinction.
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Fluorin--18 can be produced directly by the (p,pn) reaction and also indirectly by the (p,2n) reaction on the 19F target. The overall cross section for both routes is 108 plus or minus 20 mb at 22.5 plus or minus 2.5 MeV. In this work, we obtained 18F, using 25 MeV protons on 2\--fluoroaniline and 2,4-difluoroaniline targets. The chemical separation yield was 46 š 7% and 47 plus or minus 12% for 2-fluoroaniline and 2,4-difluoroaniline, respectively. Low-current 1 h irradiations led to 90 mi Ci of 18F produced from 2-fluoroaniline bombarded with a 70 nA beam (in good agreement with the theoretical value, 96 mi Ci) and to 76 mi Ci of 18F in case of 2,4-difluoroaniline and a 33 nA beam (prediction 85 mi Ci). Both values are close to the thick target result reported by Dmitriev and Molin [4] for 22 MeV protons.
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