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1 Social Communication. Online Journal

1 2018

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IMPACT OF INDIAN DRAMA SERIALS ON BANGLADESHI CULTURE: A QUALITATIVE STUDY BASED ON PERCEIVED SITUATION AND RISK FACTORS IN URBAN SETTING

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Razu S. R. , Yeasmin N. , Islam S. S.

Social Communication. Online Journal

2018

nr 2 (18)

59-69

This study investigates how Indian TV serials are affecting Bangladeshi culture through changes in lifestyle, family and intimate relationship, and forms of art and literature. The qualitative research was conducted on 60 respondents from Khulna and Dhaka city of Bangladesh who were selected through purposive sampling method. Findings suggest that Indian TV serials have a significant impact on the day-to-day life of people living in Bangladesh. It influences the lifestyle of people as they spend a considerable time watching these TV serials. Alongside, the indigenous art, literature, language, customs and rituals are being shaped due to heavy dependency on Indian TV serials. Such inclination raises concern for some potential risks including family conflicts, crime, psychological disorder and even suicide.