This article examines the issues of formation of innovative approaches to the assessment of the susceptibility of non-traditional renewable energy technologies in the sample analysis. The authors based on their own research materials for the period 2009–2012 in various areas of non-traditional renewable energy formed proposals to increase the susceptibility of innovative enterprises to these technologies. An approach to the assessment of the susceptibility of primary information materials on the basis of model lists of beneficial effects. Represented a form of phase-analysis. Formed corresponding index-meters, based on which the graphs that reflect the actual levels of perception, including taking into account the various differentiated assessments.
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