On the base of the results of the field researches internal horizontal and vertical relations in Polish enterprises were described. The actual relations were compared with interpersonal relations in Polish organizations before crisis. In the article the main positive and negative features of actual relations were presented. Their influence on surviving in the time of crisis was shown as well.
This article examines questions related to company image in the enterprise's role as an employer. A definition is presented and discussions center on interpretations by various authors. Note is also taken of varied meanings assigned to such concepts as identity, personality, reputation, and brand. A classification of fragmentary employer images is also presented, where stress is placed on the occurrence of image gaps resulting from a different perception of the employer by various entities. Based on initial empirical research results, a further part of the article discusses the perception by Polish employees of their employers prior to the crisis and during its course. In conclusion, effects of a positive and negative impact of employee perception of the employer are presented, where attention is called to their broad range, which encompasses just about all areas of company operations.
The article presents a problem of prosumption. Based on the results of survey research, the scope of Polish customers' activity in product development process, creation of packaging and promotion slogan is described. Finally, the authoress presents the respondents' comprehension of the notion prosumption.
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