The study deals with the short period between 1967 and 1969 in terms of the reform process, especially its economic components. Specifically, it focuses on the issue of the renewal of small business within the socialist economy. It analyses the changes in the normative system, media narratives, and government representations, and practical steps to implement reforms. It finds contradictions between the information that was reaching the public space and the actual and intended state. Archival and normative sources present a completely different picture than the one presented by the uncensored press before 1969. From this contradiction and other aspects, assessed through the established theoretical equipment of economics, it can be deduced that even the economic reform of 1968 would not lead to the restoration of even a small business.
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