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Specyfika językowa rosyjskiej nomenklatury z zakresu medycyny estetycznej i chirurgii plastycznej

100%

Romanik A.

2017

tom 17

The given article is about Russian medical vocabulary, which is used in esthetic and plastic medicine. The analyzed material (for instance: names of cosmetic and esthetic procedures, plastic surgeries) was selected from specialized magazines, such as “Код молодости” and web-sides with esthetical clinics offers. The main purpose of the paper is to point out the most productive ways of nominations, to describe structure of searched lexicon. Also the author of the paper pays attention for an interesting linguistic phenomenon, such as, internationalization and lexical dualism (equonyms). The research has shown that the process of borrowing from European languages or transfer by English from classic languages (Latin or Greek) are the most popular ways of nomination. Besides, searching the structure of excerpted material, it was observed, that compound and analytic terms and are typical form used in that language area.

Anglicyzmy w rosyjskim dyskursie motoryzacyjnym

100%

Romanik A.

2015

tom 15

395-404

The main purpose of the article is to analyze the Anglicism, excerpted from Russian automotive magazines. The researched magazines contain news on the automobile industry, the description of modern models of the cars with specifications and prices, etc. The author of the paper describes English loanwords from different levels. The main aims of the article are: to give thematic classification of excerpted lexemes, to indicate the reasons of lexical transfer from English into Russian and to point out main issues of loanword adaptation.

PRZYMIOTNIKI WARTOŚCIUJĄCE W REKLAMIE (NA MATERIALE ROSYJSKIEJ PRASY KOBIECEJ)

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Romanik A.

tom XVI/1

107-114

The author of the paper deals with evaluative adjectives used on press advertising. The researched lexemes were excerpted from Russian women’s magazines, published in 2010–2013. The main purpose of this article was to classify selected lexicon by few criteria, such as, semantic meaning, frequency of their usage and morphological and syntactical methods of valuation. Research has shown that verbal valuation in advertising, which is a result of language manipulation, guaranties commercial success for communicant.

Angielskie nazwy zawodów w języku rosyjskich mass mediów

100%

Romanik A.

2014

tom 14

249-260

The author of the paper deals with names of occupations and specializations borrowed from English into modern Russian language. Analysed material was selected from vacancy announcement on Russian web-sides. The main purpose of the article was to describe reasons of dynamic process of lexical borrowing, to indicate lexical-semantic group dominated by searched loanwords and to identify the level of their assimilation. The research has shown that the largest number of English names of professions is observed in economy, marketing, information technology, show business, public service, etc. New loanwords come into Russian mainly under the influence of linguistic fashion and result from the need to define a new referent.

XV Międzynarodowa Konferencja Slawistyczna „Polsko-wschodnio- słowiańskie kontakty językowe, literackie, kulturowe. Historia, stan obecny i perspektywy rozwoju”, Olsztyn 28–29 czerwca 2013 r.

63%

Karolczuk M. , Romanik A.

2014

tom 14

Marzanna Karolczuk, Białystok; Anna Romanik, Białystok