This article examines the role of creativity and prestige in Wrocław in the context of the metropolitanisation of culture and events connected with the European Capital of Culture initiative. In order to provide a wide and multi-faceted perspective for the exploration of these phenomena, the economy of prestige approach was combined with the analysis of metaculture circulation processes. The results show that barriers to the rise of the economy of prestige in Wrocław include very little trust experienced by producers of culture towards systems of culture management, together with the centralisation evident in, for example, abstruse and puzzling staffing changes.
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