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ZISŤOVANIE SOCIÁLNEJ INTELIGENCIE METODIKOU MESI – PSYCHOMETRICKÉ CHARAKTERISTIKY

100%

Frankovský M. , Birknerová Z.

Človek a spoločnosť. Internetový časopis pre pôvodné teoretické a výskumné štúdie z oblasti spoločenských vied

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2014

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tom 17

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nr 1

-

EN

Conceptualization and operationalization of social intelligence is related to discussions, which is connected to several areas of issues. In the article we present the results of an analysis of the extracted factor structure of the original MESI methodology which represents the psychometric approach to the investigation and measurement of social intelligence. The results of the research, which was carried out on the sample of 2135 respondents enabled to extract the structure factors of the MESI methodology (manipulation, empathy and social irritability). These factors explain 47% of variance. Other psychometric parameters of the MESI methodology, as well as the complete version of MESI methodology, are described in the article. The paper also presents a comparison of the preferences of the individual factors of social intelligence.

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IDENTIFIKOVANIE FAKTOROV VNÍMANIA REKLAMY A FAKTOROV VNÍMANIA MANIPULÁCIE

100%

Frankovský M. , Birknerová Z.

Človek a spoločnosť. Internetový časopis pre pôvodné teoretické a výskumné štúdie z oblasti spoločenských vied

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2016

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tom 19

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nr 2

-

EN

In the discussions about advertising, a significant place is taken up by the issues related to the attributes of its manipulative effects which are based on the cognitive evaluation of reality represented by the attributes such as rationality, wariness and coldness. The essence of manipulation is to promote personal goals at any cost and increase and maintain the power over others. Manipulation is based on unethical behaviour, intentional lies, blandishment, and lack of moral judgment. Usually, the issues of manipulative effects are studied within the cognitive, emotional and behavioural contexts. This report presents the results of extraction of factor structures of two original authors’ methodologies: POA (Perception Of Advertising; originally: VNR) and POM (Perception Of Manipulation; originally: VNM). By means of the Principal Components factor analysis with Varimax rotation, three factors of Perception of Advertising, which explain 59% of variance, were extracted. These factors were specified as the Cognitive factor - perception of advertising as truthful and knowledge-enriching (Cronbach’s alpha: 0.810), the Emotional factor - emotions invoked in respondents by advertising (Cronbach’s alpha: 0.866) and the Behavioural factor - impact of advertising on the buying behaviour of respondents (Cronbach’s alpha: 0.906). The extracted factors of Perception Of Manipulation explain 50% of variance and were specified as the factor of Honesty - honesty, modesty, morality (Cronbach’s alpha: 0.780), the factor of Manipulation identification - ability to reveal manipulative behaviour (Cronbach’s alpha: 0.766) and the factor of Distrust - tendency to credulity/incredulity towards other people (Cronbach’s alpha: 0.552). Adequacy of the specified structure of factors of Perception of Advertising and Perception of Manipulation is supported by the values of the total explained variance of Cronbach’s alpha, by the mutual inter-correlations among the extracted factors, as well as by correlations between the factor-saturating item and the overall score of the particular factor. The cognitive and emotional elements in the concepts of perception, assessment and attitudes towards advertising have been identified by various authors and the presented concept includes also the attribute of buying behaviour. According to the research results, the elements of manipulative behaviour are more frequently revealed by honest people.

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MOŽNOSTI PREDIKCIE SPRÁVANIA MANAŽÉROV PRI ZVLÁDANÍ NÁROČNÝCH SITUÁCIÍ V MANAŽÉRSKEJ PRÁCI

80%

Lajčin D. , Frankovský M. , Štefko R.

Ekonomický časopis (Journal of Economics)

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2012

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tom 60

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nr 8

835 – 853

EN

In this study we present the results of developing the original SSPMPR methodology (Spôsoby správania v manažérskej práci – Ways of behaving in managerial work). The analysed data were got from 174 respondents, from various positions in management. The gained results claimed advisability theme of the empirical-inductive approach to defining the taxonomy of these ways along with specifying five factors – emotional factor of coping, cognitive factor of coping I, cognitive factor of coping II, behavioural factor of coping I and behavioural factor of coping II. The presented basic parameters of the developed methodology (factor structure, Cronbach's alpha coefficients, inter correlations of factors, validation study) show the suitability of this methodology for prediction and detection of the ways of solving demanding situations in managerial work, with obvious implications in performance of managers and in efficiency of business management.

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SOCIÁLNA INTELIGENCIA AKO VÝZNAMNÝ PREDICTOR MANAŽÉRSKEHO SPRÁVANIA

80%

Lajčin D. , Sláviková G. , Frankovský M. , Birknerová Z.

Ekonomický časopis (Journal of Economics)

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2014

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tom 62

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nr 6

646 – 660

EN

The report presents the results of the verification of the original methodology MESI – Measuring Social Intelligence and its validation study. The data for verification of the factor structure of the MESI methodology were gained from 2135 respondents and the validation study with the TSIS methodology (Tromso Social Intelligence Scale) was carried out on the sample of 1130 respondents. Subsequently, the data which were based on the usage of the MESI and TSIS methodologies were analysed in relation to the selected characteristics of male and female managers. The acquired results confirm the fact that the managers evaluated themselves more positively in the factors of empathy, manipulation, social information processing, social skills and social awareness.