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2 Media Literacy and Academic Research

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Impact Of The First And Second Waves Of Coronavirus On Slovak Radio Audiences

100%

Brník A. , Kapec M.

Media Literacy and Academic Research

2021

tom 4

nr 2

166-186

During the first and second waves of coronavirus, with the increase in new positive cases of COVID-19, the population of Slovakia had to get used to various restrictive mobility restrictions on several occasions. Among the most significant were the restrictions which closed bars, restaurants, sports grounds, and other cultural and social spaces and events. People were forced to stay more at home and devote their time to themselves and their families. Did this condition help increase radio listening or damage it? Does the main indicator of a pandemic – the number of new cases of disease detected by PCR tests affect radio listening? The paper maps the audiences of selected and the most listened-to Slovak commercial and public radio stations based on a comparison of listening data between March 2019 and January 2020, and between March 2020 and January 2021. We will use data obtained from two surveys by median.sk: MML-TGI and RADIOPROJEKT. The aim of the article is to provide the reader with a detailed analysis of the currently available radio stations Expres, Fun, Vlna, and Slovak public radio stations with regard to the effects of the corona crisis and aims to find out the impact on and possible connection with listening to selected radio stations.

The Role of Student Radio Stations in the Higher Education System

80%

Bôtošová Ľ. , Brník A. , Imrovič M.

Media Literacy and Academic Research

2023

tom 6

nr 1

174-188

Student radio stations are an important part of the media environment in Slovakia. Our research focused on obtaining information on the functioning of these stations, including their legal regulation, training of new members and formal integration into university structures. Student radio stations have several rights and obligations secured by the new Slovak Media Act and can be classified as community radio stations. Students are mostly mentored and apprenticed by senior radio colleagues for a semester or a whole year to hone their communication skills, create scripts and master broadcasting techniques. Student radio stations are under the umbrella of, or are part of, a university, but focus on student topics in content and do not serve as a medium for a given educational institution. The topic for discussion remains whether the student radio stations are fulfilling their legal obligations and whether they are interested in applying for a radio broadcasting licence. The qualitative research carried out in this study shows that the majority of radio stations in Slovakia have advertisements on air, mostly in the form of barter, and the principles regarding commercial media communication are not always followed. A big question mark is the possibility of obtaining a radio broadcasting licence, as the current legislation may be too restrictive for student radio stations. Overall, the research has shown that student radio stations are an important part of the media environment and can provide students with valuable experience and knowledge in media work.