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Business activity should be managed in accordance with the moral appraisals and the normsuniversally accepted by given society. Moral appraisals and norms result from the value systemwhich guides peoples behavior. The business ethics task is to define what and why is moraland immoral in economic activity.Every entrepreneur ought to respect common ethical norms to sustain public trust.The principles of ethical practice are: hard work, honesty, perseverance, truthfulness, loyalty,justice, compassion (empathy), respect, trust and goodwill.The aim of business in the free market economy is profits, but human being is of the greatestvalue. Therefore, one should act in a way to gain profits and at the same time treat peoplehumanly not instrumentally, and respect their right to life, health, and dignity.Entrepreneurs on the market do not always use economic freedom in an honest way. Themost common forms of the ethical violation include: dishonest advertising, dumping, creativeaccounting, hiding profits, corruption.Corruption is the most dangerous phenomenon next to unfair competition and tax cheating.According to a ranking released by Transparency International, the level of corruption in stabledemocracies is much lower than in undemocratic countries.Firms undertaking ethical activities gain a desired advantage on the market. For the reasonthe management of such firms often treats business ethics as a tool in competitive struggle.How to combine business with ethics? Ethical view enables us to refer to the human being increation the economic models, and allows formulating the more realistic conception of entrepre-neurial person.
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Poland belongs to the group of the poorest countries in European Union (country’s gross growth per capita according to the purchasing power constitutes about 45% of the union’s average). The development policy of our country should be based on the young and better educated people, on good perspectives for the development of enterprise, on scientific and cultural potential highly valued by the whole world and a continuously developing market. The fields in which the graduates of the universities may find good jobs in the future include: computer science, biotechnology, electrical engineering, English philology. National economic policy, stimulating the investments with good external effects and supporting the expansion of the knowledge based economy, contributes to the reduction of inequalities and the increase of social wealth. The inequalities lead to social losses and lower growth of the country’s profit. A mitigating the inequalities releases social energy used to fight against poverty and make people focus on the productive activities and initiatives. Young people should have better access to the job market. It is possible thanks to the creation a proper financial stimuli and a relevant system of adaptation to the market requirements.
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In the era when economy is acquiring more international character, the world market, so far a collection of national and international markets, is becoming a global market of particular products. Individual countries are becoming less important, whereas international companies are gaining more significance, being more difficult to control including the control of the national public authorities. Globalisation, understood as a progressing internalisation of economic activity or as a closer uniting of national economies, consists of various and complex processes and issues. The development of globalisation is influenced by various factors: the growing mobility of the capital, goods and services, technological progress, especially quick introduction of all the innovations, considerable reductions of the prices of transport and communication. Owing to the computer revolution, the borders between the countries stop to be an obstacle to the transfer of the goods and production factors, especially of the financial capital. The transfer can be done directly by the financial institutions or through their officers, this especially concerns banks. As a result of globalisation, banks have lost their leading position of financial agents, which has forced these institutions to engage themselves in investing. What is more, the non-banking institutions have become more active in gaining the savings available on the market. These institutions (mostly insurance companies and investment funds) are very inventive in offering various forms of lodging financial means, which constitute an alternative to the bank deposits. It is especially important for big international companies which search for considerable means to finance their current activity and investments. Their financial needs are connected to the dynamic development of the process of fusion and overtaking of the companies in individual countries and on an international scale.
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